How ISPs can sell your Web history—and how to stop them

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The US Senate yesterday voted to eliminate privacy rules that would have forced ISPs to get your consent before selling Web browsing history and app usage history to advertisers. Within a week, the House of Representatives could follow suit, and the rules approved by the Federal Communications Commission last year would be eliminated by Congress.

So what has changed for Internet users? In one sense, nothing changed this week, because the requirement to obtain customer consent before sharing or selling data is not scheduled to take effect until at least December 4, 2017. ISPs didn't have to follow the rules yesterday or the day before, and they won't ever have to follow them if the rules are eliminated.

But the Senate vote is nonetheless one big step toward a major victory for ISPs, one that would give them legal certainty if they continue to make aggressive moves into the advertising market. The Senate vote invoked the Congressional Review Act, which lets Congress eliminate regulations it doesn't like and prevent the agency from issuing similar regulations in the future. For ISPs, this is better than the FCC undoing its own rules, because it means a future FCC won't be able to reinstate them.

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