Stop running from the truth: Justin Trudeau is playing us with his PR stunts

Canadian and global media fawn over what appear to be candid images of the prime minister, a social media savant one journalist described as 'the political equivalent of a YouTube puppy video'

He's tackled quantum physics, photobombed a beach wedding, posed shirtless for selfies with a family hiking in the woods and, most recently, jogged past a group of Canadian teenagers heading to prom.

And each time, Justin Trudeau's actions have earned lavish attention from media outlets in Canada and around the world.