Despite high-profile hires, Apple's TV plans are doomed
It's 'Amazon' how far behind it is...
Opinion Apple has been promising to revolutionize TV for years but hasn't yet found the time to do so. Last week, Apple announced two new and likely expensive hires, former Sony Pictures Television presidents, Jamie Erlicht and Zack Van Amburg - who are known for Breaking Bad, The Blacklist and other golden TV shows - to help it transform television."