Article 32K8E Apple cuts cookies – but there is more to come in the online advertising arms race

Apple cuts cookies – but there is more to come in the online advertising arms race

by
Alex Hern
from Technology | The Guardian on (#32K8E)

Apple's latest software update has enraged companies who have been using cookies to track users across the web

Apple is cutting down on how many cookies advertisers can force on to your devices, with changes coming to iPhones, iPads and Macs. The advertisers, naturally, are not happy.

Digital cookies are small text files that can be used to track users as they surf the web, helping to build up a detailed profile of which sites they visit, what they do while they are there, and how long they do it for.

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