Article 353KM Apple Is Not as Green as It Seems

Apple Is Not as Green as It Seems

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Apple has published a Paper and Packaging Strategy whitepaper in which it brags about eliminating a few grams of paper and plastic from iPhone product packaging and announces technological innovations in eliminating plastic and replacing it with robust wood-derived packaging. While Apple should be commended for their leadership in this space, Apple's environmentalist messaging is nevertheless dishonest both in regard to Apple's overall priorities and many of their specific claims.

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