Camelot mulls £10k-a-month-for life lottery prize to attract young

UK national lottery operator considers shift in focus to entice younger generation wanting to get on to housing ladder

The national lottery operator, Camelot, is considering introducing a prize of up to 10,000 a month for life in the hope of enticing a younger generation of players seeking financial security so they can afford to buy a home.

As it revealed an overall drop in ticket sales, Camelot said it could shift its focus away from big jackpots towards an "annuity-style game", in which the prize would continue to pay out until death.