A hug’s life: Pixar’s John Lasseter leads the way in Hollywood’s golden age of euphemism

'Unwanted hugs', 'missteps', 'pursuing shared feelings' and 'uncomfortable situation' - the entertainment world is offering a masterclass in rebranding sexual impropriety

What a golden age of euphemism we are living through. Each night brings a snowfall of fresh allegations against powerful men; each morning a flurry of exquisitely sorrowful statements that can't bring themselves to say precisely what they are sorry about.

Is anyone collating all these in a really expensive coffee table book yet, perhaps to offset any downturn in studio profits incurred by having to axe people and projects now tainted by Unpleasantness? There should definitely be a special font for these quasi-apologies. Comic Sans Underwear. Comic Sans Career. Comic Sans a Clue How They Sound.