Kodak leads surge of companies exploiting bitcoin buzz

Companies pivoting to, or just showing an interest in, cryptocurrencies and associated technologies have resulted in a sudden burst in share price

Kodak hit headlines this week when the company announced a plan to launch "photo-centric cryptocurrency to empower photographers and agencies to take greater control in image rights management". In other words, the venerable camera company is getting in on the bitcoin hype.

Shares in Kodak, which had been largely flat for the previous three months and steadily declining for the five years before that, more than doubled in the following 24 hours, as the company insisted that it was not simply pumping out "hot buzzwords".