Article 3GMRY Trump and the weird attention economy of Facebook

Trump and the weird attention economy of Facebook

by
Cory Doctorow
from on (#3GMRY)

2017-08-16-08-05-19-1000x667.jpg

When you try to buy online ads from Facebook's self-serve ad-auctioning platform, merely being the highest bidder isn't enough to guarantee that your ads will get through: Facebook multiplies your bid by a software-generated prediction about how responsive the audience will be to it, so the clickbaitier your ad is, the less it costs to place it. (more")

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