Apple snags Oprah Winfrey in original content deal
Apple announced today that it signed a multi-year content partnership with actress, philanthropist, and talk-show host Oprah Winfrey. The partnership is the latest in a series of moves Apple has made to bolster its original programming efforts. Winfrey's content will be released as part of Apple's lineup, but it's still unclear when and where Apple will debut the bulk of its planned original content.
Monetary details of the deal have not be disclosed. According to a report by The Hollywood Reporter, the partnership is non-exclusive, as Winfrey will remain chairman and CEO of OWN, her cable network backed by Discovery.
Apple's statement says that Winfrey will create content that embraces "her incomparable ability to connect with audiences around the world." Reports suggest that Winfrey may not only make a certain type of content for Apple-the deal supposedly covers movies, TV shows, books, applications, and more. Snagging a partnership with Winfrey is one of Apple's biggest gets yet in terms of talent, especially considering Netflix and Amazon were reportedly also in talks with the star.
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