Story

I'd be willing to go with this standard even if it had lower throughput, at this point. I bitched and moaned about Apple abandoning USB [The Standard!!!] for Lightning, but then when I started using Lightning I realized how much an improvement in life it is when you can insert the plug without having to think about its orientation. So a reversible orientation USB plug is a good thing. I've personally dealt with, loathed, and laughed at the various kludges already listed here in the comments.

For the record, I miss Firewire though - never understood why they killed it when it seemed to work so damned well.