Article 3WYC1 Google reportedly plans flagship retail store (again), this time in Chicago

Google reportedly plans flagship retail store (again), this time in Chicago

by
Ron Amadeo
from Ars Technica - All content on (#3WYC1)
Google-Chicago-800x351.jpg

Enlarge / A rendering of 851 W. Randolph Street in Chicago. (credit: Newcastle Limited)

As Google makes more and more hardware products, it makes more and more sense for the company to have some kind of retail arm to show off its stuff. Google has a few "stores within stores" at places like Best Buy in the US and Currys PC World in the UK, setups where the company pays for a premium demo area specifically for its products. Google also has the occasional temporary "pop-up store" for holidays. A standalone brick-and-mortar Google Store has never materialized, though, despite several attempts.

A new report from the Chicago Tribune claims that Google is starting up its standalone retail ambitions again, this time with a flagship retail space in Chicago's Fulton Market district. The report says Google is "close to finalizing a lease" for an almost 14,000-square-foot space that would consist of "several connected, two-story brick buildings between 845 and 851 W. Randolph St." This would be just two blocks south of Google's Chicago headquarters.

When asked for comment, Google gave The Tribune its usual "We don't comment on rumor or speculation" statement. Newcastle Limited, the company that owns the space, also declined comment to The Tribune. Newcastle's listing of the space is here.

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