Article 3WZWE 20 years of the iMac at Ars Technica, in reviews and pictures

20 years of the iMac at Ars Technica, in reviews and pictures

by
Samuel Axon
from Ars Technica - All content on (#3WZWE)
imac-1998-800x556.jpg

Enlarge / The original iMac was hardly a workhorse. It was designed to be a relatively affordable, visually pleasing consumer desktop, and that's what it was. (credit: Apple)

Apple released the first iMac on August 15, 1998-that makes this week the 20th anniversary of the often-divisive, always-popular, and ever-iconic all-in-one. That first iMac was a revolution in terms of design-an important part of the history of not just Macs but personal computing generally. But some of the choices Apple made haven't aged that well and were controversial even at the time.

It all began with the iMac G3, which was the first product created under the watchful eye of a returning Steve Jobs. Jobs resigned from Apple in the wake of a reorganization by then-CEO John Sculley in the '80s, but he returned to the company in the late '90s and oversaw the iMac and other subsequent successes like the iPod and iPhone. Jobs unveiled the iMac in 1998. His presentation is included below; the iMac reveal begins 16 minutes into the video.

Steve Jobs reveals the iMac.

Also notable, of course, were the commercials-in the past, Apple was known for its exceptional advertising campaigns. (Lately, not as much.) The iMac was introduced to the world in a series of TV ads featuring Jurassic Park's Jeff Goldblum. Goldblum shot several of them, which you can find on YouTube, but the most well known was probably the one titled "Step 3," embedded below.

Read 11 remaining paragraphs | Comments

index?i=TLJSwhwUGAA:QzPKPMvA8A8:V_sGLiPB index?i=TLJSwhwUGAA:QzPKPMvA8A8:F7zBnMyn index?d=qj6IDK7rITs index?d=yIl2AUoC8zA
External Content
Source RSS or Atom Feed
Feed Location http://feeds.arstechnica.com/arstechnica/index
Feed Title Ars Technica - All content
Feed Link https://arstechnica.com/
Reply 0 comments