Pay now or kiss Twitch Prime’s no-advertising perk goodbye starting Sept 14

Some of Twitch Turbo's icons, with its special smiley face flipped in light of today's Twitch Prime news. (credit: Twitch)

On Monday, Twitch announced a major downgrade coming soon to its paid Twitch Prime service. Starting September 14, any renewal of the paid service (as part of a paid Amazon Prime subscription) will have its no-advertising benefit lopped off.

On that day, existing paid Amazon Prime (and thus Twitch Prime) subscribers will continue receiving an ad-free viewing experience on the site, which revolves primarily around video game live-streaming. Any renewals paid for after that date, either on a monthly or annual basis, will flip the switch and turn video ads back on, to be played at random intervals during Twitch video streams.

In short: if you want to reap ad-free Twitch benefits via Amazon Prime for as long as possible and you like paying for Amazon's service, re-up that subscription ahead of September 14.

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