Apple Announces the 2018 iPhones: iPhone XS, iPhone XS Max, & iPhone XR

Today at their 2018 "Gather Round" iPhone & watch event, Apple announced the 2018 iPhone family. The latest and greatest iPhones build off of the industrial design and feature set first rolled out last year with the iPhone X, with all three phones announced today being iPhone X decedents in some form. Along with unifying the current-generation phones behind a single design, this latest update to the iPhone family also means that the iPhone X has essentially been split into three models, covering a range of prices and sizes.

The core of the new family is the iPhone XS, which like Apple iPhones before it, has received a mid-generation "S" upgrade. Apple's big focus this year is on photography, along with an ever-faster SoC at the heart of the phone. The iPhone XS is joined by the even larger iPhone XS Max, which offers the same features with a bigger screen and bigger battery. Meanwhile as a pseudo-replacement for the iPhone 8 family, the iPhone XR is a slightly pared down XS, incorporating many of the same features but dropping the telephoto camera and using an LCD display instead of OLED.