FTC’s first case over fake paid Amazon reviews targets dodgy diet pills

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The maker of a supposed fat-blocking weight-loss pill that didn't help much with weight loss paid for fake Amazon reviews to push its false and misleading claims, the Federal Trade Commission said in a lawsuit announced yesterday.

It's the first time the FTC has filed a lawsuit "challenging a marketer's use of fake paid reviews on an independent retail website," the agency said. The FTC complaint was filed against Cure Encapsulations, Inc. and its owner, Naftula Jacobowitz, in US District Court for the Eastern District of New York. The defendants have agreed to settle the case, pay a $50,000 fine, and notify past customers that there's no scientific evidence backing up the weight-loss claims. Customers may get refunds, but it's not definite.

The FTC said its complaint "alleges that the defendants made false and unsubstantiated claims on their Amazon product page, including through the purchased reviews, that their garcinia cambogia product is a 'powerful appetite suppressant,' 'Literally BLOCKS FAT From Forming,' causes significant weight loss, including as much as twenty pounds, and causes rapid and substantial weight loss, including as much as two or more pounds per week.

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