Article 4BFH2 Instagram users will be able to buy from brands on platform

Instagram users will be able to buy from brands on platform

by
Alex Hern UK technology editor
from Technology | The Guardian on (#4BFH2)

'Checkout on Instagram' is new e-commerce service available to US customers

Facebook is moving into retail, as the company partners with more than 20 brands to allow Instagram users to buy clothes, accessories and makeup on the social network without leaving the app.

"Checkout on Instagram" is a step up from previous shopping features on the service, which ultimately pushed buyers to a brand's web page to complete transactions. Users were then required to enter payment and shipping details, and often sign up for new user accounts, prompting many to bail on the transaction before completing it.

Continue reading...
External Content
Source RSS or Atom Feed
Feed Location http://feeds.theguardian.com/theguardian/technology/rss
Feed Title Technology | The Guardian
Feed Link https://www.theguardian.com/us/technology
Feed Copyright Guardian News and Media Limited or its affiliated companies. All rights reserved. 2024
Reply 0 comments