Netflix tests pre-roll trailers
by Alex Hern from Technology | The Guardian on (#A8J7)
Video-streaming service's original series may be trailed before other Netflix shows if tests prove popular
Netflix is testing pre-roll trailers before its original shows, according to reports from users.
However, the company is keen to emphasise that the trailers, which promote other Netflix original shows, are "not adverts in the traditional sense", according to a statement given to the Verge. The company also reaffirmed its promise to users that third-party adverts will never be shown on the site.
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