We frequently review mechanical keyboards here in AnandTech. Over half of them come with mechanical switches from Cherry, and for good reason. If you are keeping track of our recent reviews, you should have noticed that Cherry's switches generally are more consistent than any other type we have tested to this date. Cherry is virtually the inventor of the modern mechanical keyboard switch (not to be confused with the classic buckling spring), manufacturing and marketing them since nearly three decades ago. It is only because their patent expired that other manufacturers were able to copy their switch designs.
With all of that said, Cherry is not only supplying their switches to other keyboard manufacturers. As a matter of fact, the company has a significant line-up of their own keyboard and mouse products. On the other hand, Cherry's products are almost exclusively aimed towards professionals and for specific applications, such as keyboards with biometric or magnetic card readers for security. Considering the target market of their products, naturally their keyboards were using just plastic black or beige parts and never looked like anything special. However, Cherry is taking a huge leap of faith and releasing a new keyboard, the MX Board 6.0, which a mere glance upon it is enough to reveal that it is nothing like their previous products.