Article 161PP Study: Netflix is a major reason people don’t watch network TV

Study: Netflix is a major reason people don’t watch network TV

by
Annalee Newitz
from Ars Technica - All content on (#161PP)
videodrome-television-640x361.jpg

Long live the new streaming media regime. (credit: Videodrome)

There is a growing chasm between people who watch broadcast TV and those who watch streaming shows. Consider that in 2015, Netflix subscribers watched CBS shows 42 percent less than non-subscribers. That means nearly half of Netflix subscribers have just stopped watching CBS. Netflix subscribers also watched Fox 35 percent less, ABC 32 percent less, and NBC 27 percent less.

These numbers come from a new report released by Michael Nathanson of research firm MoffettNathanson. Nathanson is tracking shifts in TV viewership over time, and he estimates that 2015 saw a 3 percent drop in TV viewing. This is part of an overall trend that saw a precipitous decline in TV viewership in 2014, combined with a corresponding rise in subscriptions to streaming services. In an attempt to keep up with these changes, most networks are now using a new Nielsen ratings metric called "live plus 7" or just "L7," which bases audience numbers on how many people watched the show-via DVR or streaming-within seven days after it aired live.

About half of last year's drop in network viewers was caused by Netflix, based on the company's claim that they streamed 29 billion hours of video in 2015. Those hours would account for about 6 percent of overall L7 viewing in the US last year, and it meant that Netflix took a solid bite out of overall viewership numbers. Nathanson predicts that Netflix will account for 14 percent of all TV viewing by 2020.

Read 3 remaining paragraphs | Comments

index?i=QRf9Sz64q6c:-sDWeFD4c6E:V_sGLiPB index?i=QRf9Sz64q6c:-sDWeFD4c6E:F7zBnMyn index?d=qj6IDK7rITs index?d=yIl2AUoC8zA
External Content
Source RSS or Atom Feed
Feed Location http://feeds.arstechnica.com/arstechnica/index
Feed Title Ars Technica - All content
Feed Link https://arstechnica.com/
Reply 0 comments