As ad boycott picks up pace, Google knows it doesn't have to worry

Why the agencies will come crawling back

Analysis Several US-based advertisers have now suspended their advertising with YouTube, following over 200 pull-outs in the UK and Europe. Google had run big brand advertising on hate videos including jihadist groups. Johnson & Johnson, Verizon, AT&T are the latest to hit pause, or withdraw ad budgets from YouTube altogether. AT&T is one of the top-five advertisers in the US, the New York Times notes. In 2015 it was the third biggest spender with $3.3bn across all media, according to AdAge."