Tesco faces legal threat over marketing its food with 'fake farm' names
by Rebecca Smithers Consumer affairs correspondent from Environment | The Guardian on (#3AK6K)
Charity accuses UK supermarkets of misleading customers with fake farm branding and claims Tesco is damaging the reputation of a real farm with the same name
Major UK supermarkets including Tesco, Aldi, Asda and Lidl are being urged to stop using controversial "fake farm" branding on own-brand meat products, with a food charity claiming they are misleading shoppers.
The Feedback charity is backing the owner of a genuine farm called Woodside Farm - a name Tesco has also used on its value pork range since 2016 - and is threatening legal proceedings if the retail giant does not drop the name Woodside Farms.