Article 3GC0P Techdirt Podcast Episode 155: Lies, Damned Lies & Audience Metrics

Techdirt Podcast Episode 155: Lies, Damned Lies & Audience Metrics

by
Leigh Beadon
from Techdirt on (#3GC0P)
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In 2016, mostly out of frustration, I wrote a post about how traffic is fake, audience numbers are garbage, and nobody knows how many people see anything. My feelings haven't changed much, and neither has the digital advertising ecosystem. And since regular podcast co-host Dennis Yang runs a digital metrics company, it only made sense for us to hash it out on an episode all about audience measurement and how it shapes online advertising.

Follow the Techdirt Podcast on Soundcloud, subscribe via iTunes or Google Play, or grab the RSS feed. You can also keep up with all the latest episodes right here on Techdirt.



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