Instagram may soon add a new feature that keeps users in the app longer (if that's even possible). According to a TechCrunch report, icons for "call" and "video call" lie buried in the Instagram and Instagram Direct APKs. This may signal that Instagram is close to debuting voice and video chatting options in its apps, features that have been rumored for the past couple of months. Instagram would not comment on the unearthed icons or its future plans.
In January, the WhatsApp blog WABetaInfo spotted a video chat feature in a non-public version of Instagram, and that discovery sparked rumors of a forthcoming calling feature. This new discovery in the app's APK could mean that Instagram plans to push out voice and video chatting in its app soon.
Such features would heighten the competition between Instagram and Snapchat, a battle that has been raging for a few years. Snapchat introduced text and video chatting in 2014, and those have been some of the few features Instagram hasn't yet implemented in its main app. The closest that Instagram has come is Instagram Direct, a standalone app it began testing late last year that lets users send photos and videos to individuals, rather than posting them to a profile as they would in the main Instagram app.