Article 3J1YC The $199 Fitbit Versa is the company’s new “mass-appeal” smartwatch

The $199 Fitbit Versa is the company’s new “mass-appeal” smartwatch

by
Valentina Palladino
from Ars Technica on (#3J1YC)
fitbitversa_event6-980x653.jpg

Valentina Palladino

A new Fitbit smartwatch is ready to keep last year's Ionic company in the device family lineup. Today, Fitbit announced the new Versa smartwatch, a thin-and-light metal wearable that runs on Fitbit OS. The longtime king of fitness devices knew it needed to expand into the smartwatch category, and it started that evolution last year with the debut of the $299 Ionic. But the Ionic ultimately replaced the Fitbit Surge, which was the most high-tech and comprehensive fitness watch the company made at the time. Not everyone needs such a powerful device, and that's where the new Versa comes in—it's a smartwatch that mixes smart functions with important fitness features to (hopefully) reach a wider audience than the Ionic.

In the short time I had with the new Fitbit Versa, I was struck at how light it is. While Fitbit didn't provide the exact weight of the Versa, the company did note that the Versa is its lightest device to date. The Versa is quite comfortable to wear, but it also doesn't feel flimsy thanks to its all-metal, rounded-square case. Its case comes in black, gray, and rose gold colorways, as well as special graphite and rose gold editions that come with two band options instead of one. Like other smartwatches, the Versa is compatible with a number of silicone, leather, woven, and metal bands made by Fitbit.

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