Huawei was caught using a pro camera to fake smartphone photos (again)

Enlarge / A photo taken with a DSLR is used to demonstrate the smartphone's AI beauty feature. (credit: Huawei)

Huawei might make decent smartphones, but its marketing and advertising campaigns have, multiple times, been struck by controversy. That continues today, as an actor's social media post revealed that the company faked smartphone photos with a professional DSLR camera for an advertisement in Egypt.

In the ad (embedded below), a couple takes selfies at a party and at home with the Huawei Nova 3. The Huawei video shows a rapid succession of moments in which the couple prepares to take the selfie, then shows the final photos as snapshots between moments. As it turns out, though, the photos were taken on a DSLR camera-the type of dedicated (and not-at-all-tied-to-a-smartphone) camera used by professional photographers.

Huawei Mobile Egypt's ad for the Huawei Nova 3.

Reddit user AbdullahSab3 discovered that Sarah Elshamy, one of the actors in the video, posted some behind-the-scenes photos to her Instagram page. One image revealed a photographer shooting the at-home selfie with a DSLR.

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