Porsche picks Turo for official peer-to-peer car sharing partner pilot

Enlarge / Andre Haddad is Turo's CEO, and his 2006 Carrera S was the first Porsche listed on the platform, back in 2012. Six years later and it's still in service, including a booking this weekend. (credit: Turo)

The experience of renting a Porsche through the peer-to-peer car sharing platform Turo is about to get an upgrade. On Tuesday, Porsche and Turo announced a new pilot program, one of a number being tried by the German OEM as it-along with the rest of the auto industry-wraps its head around the ever-changing mobility landscape.

Porsche is popular on Turo; the marque is the fourth-most commonly searched on the platform. And Porsche is popular at Turo; CEO Andre Haddad describes himself as a lifelong enthusiast.

It's a trait common to most of the Porsche-owning Turo "hosts" (the people who lend their cars), a group which counts Haddad as its first member; in 2012 his own Porsche-a 2006 Carrera S-was the first one available through Turo. (Turo says that there are 4,717 Porsches listed in total.) Six years later and his car is still in service, including a booking this coming weekend, Haddad told me.

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