Article 4AXE3 Bandersnatch was a hit, so Netflix plans to make more interactive shows like it

Bandersnatch was a hit, so Netflix plans to make more interactive shows like it

by
Samuel Axon
from Ars Technica - All content on (#4AXE3)
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Enlarge / Bandersnatch was an interactive story that was loosely part of Netflix's Black Mirror speculative fiction series.

According to a Netflix executive, the interactive film Bandersnatch was such a success that Netflix will double down on the format, with plans to make new interactive TV series across multiple genres.

Netflix Vice President of Product Todd Yellin delivered the keynote address at Mumbai-based media conference FICCI-Frames, in which he talked about plans to double Indian content production. But he also discussed the company's future plans for interactive TV. Here's what he said, as quoted in entertainment industry publication Variety:

It's a huge hit here in India, it's a huge hit around the world, and we realized, wow, interactive storytelling is something we want to bet more on. We're doubling down on that. So expect over the next year or two to see more interactive storytelling. And it won't necessarily be science fiction, or it won't necessarily be dark. It could be a wacky comedy. It could be a romance, where the audience gets to choose-should she go out with him or him.

The announcement is not surprising; Bandersnatch was the talk of social media for a brief period after its release. When multiple Ars staffers assessed it in our "choose-your-own-opinion" review format, most impressions were relatively positive.

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