Article 4KA05 Inside the Social Network: Facebook’s Difficult Year review – thumbs down!

Inside the Social Network: Facebook’s Difficult Year review – thumbs down!

by
Stuart Jeffries
from Technology | The Guardian on (#4KA05)

As if bewitched by their level of access, the BBC ditched critical distance, rolled over and let out one giant cheer for the global techno-oligarchy. Unfriend!

Facebook has a director of social good. She is called Hema and if she has a surname, we weren't privy to it. The BBC's Horizon team, as if bewitched at being granted unprecedented access to the social network, bowed to its ethos by captioning interviewees by first name only. But access is like sex: it's not what you have, but what you do with it that matters.

We met David, the director of harmful behaviour (tough gig, if his task is to stop it, rather than enable it), Monika, who is head of global policy management, and Vlad, Facebook's head of artificial intelligence, though he will always be The Impaler to me. Sadly, we didn't get to see Nick, but David Cameron's former fig leaf has become Mark Zuckerberg's now he is Facebook's vice-president of global affairs. Mention Cleggmania in Menlo Park and nobody will know what you are on about.

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