AT&T kills off the failed TV service formerly known as DirecTV Now

Jon Brodkin

from Ars Technica - All content on 2021-01-13 20:46 (#5CSS1)

Enlarge / AT&T corporate offices on November 10, 2020, in El Segundo, California. (credit: Getty Images | AaronP/Bauer-Griffin)

AT&T is killing off the online-video service formerly known as DirecTV Now and introducing a no-contract option for the newer online service that replaced it.

AT&T unveiled DirecTV Now late in 2016, the year after AT&T bought the DirecTV satellite company. Prices originally started at $35 a month for the live-TV online service, and it had signed up 1.86 million subscribers by Q3 2018. But customers quickly fled as AT&T repeatedly raised prices and cut down on the use of promotional deals, leaving the service with just 683,000 subscribers at the end of Q3 2020.

In 2019, AT&T changed the name from DirecTV Now to AT&T TV Now, creating confusion among customers and its own employees because the company simultaneously unveiled another online streaming service called AT&T TV.

Read 11 remaining paragraphs | Comments

index?i=_cpuxSF3sr4:YGYVjIo9Zho:V_sGLiPB

index?i=_cpuxSF3sr4:YGYVjIo9Zho:F7zBnMyn

Source	RSS or Atom Feed
Feed Location	http://feeds.arstechnica.com/arstechnica/index
Feed Title	Ars Technica - All content
Feed Link	https://arstechnica.com/