Activision Blizzard to buy Candy Crush Saga-maker for $5.9 billion
(credit: m01229)
Activision Blizzard, the maker of World of Warcraft, announced late Monday that it would spend $5.9 billion to acquire King Digital Entertainment, the British gaming firm behind Candy Crush Saga.
King will now bolster Activision's mobile offerings significantly. The acquisition give King a chance to develop new titles as interest in its flagship game has waned.
"The combined revenues and profits solidify our position as the largest, most profitable standalone company in interactive entertainment," Bobby Kotick, the CEO of Activision Blizzard, said in a statement. "With a combined global network of more than half a billion monthly active users, our potential to reach audiences around the world on the device of their choosing enables us to deliver great games to even bigger audiences than ever before."
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