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Updated 2024-04-25 09:16
Apple’s Vision Pro headset is a hobby. Why won’t Tim Cook say that?
I've been following the press and social media coverage of Apple's pricey new Vision Pro Augmented Reality headset, which now totals hundreds of stories and thousands of comments and I've noticed one idea missing from all of them: what would Steve (Jobs) say? Steve would call the Vision Pro a hobby," just as he did with the original Apple TV. You know I'm correct about this. And the fact that Apple hasn't gone for the H-word and no other writers are suggesting it is the topic of this column, not the Vision Pro, itself. It would appear that nobody at Apple has the balls to call the Vision Pro a hobby, which is to say it is not expected to make a profit for the [...]The post Apple's Vision Pro headset is a hobby. Why won't Tim Cook say that? first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
AI and Moore’s Law: It’s the Chips, Stupid
Sorry I've been away: time flies when you are not having fun. But now I'm back. Moore's Law, which began with a random observation by the late Intel co-founder Gordon Moore that transistor densities on silicon substrates were doubling every 18 months, has over the intervening 60+ years been both borne-out yet also changed from a lithography technical feature to an economic law. It's getting harder to etch ever-thinner lines, so we've taken as a culture to emphasizing the cost part of Moore's Law (chips drop in price by 50 percent on an area basis (dollars per acre of silicon) every 18 months). We can accomplish this economic effect through a variety of techniques including multiple cores, System-On-Chip design, and unified memory - anything to [...]The post AI and Moore's Law: It's the Chips, Stupid first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
If you want to reduce ChatGPT mediocrity, do it promptly
My son Cole, pictured here as a goofy kid many years ago, is now six feet six inches tall and in college. Cole needed a letter of recommendation recently so he turned to an old family friend who, in turn, used ChatGPT to generate the letter, which he thought was remarkably good. As a guy who pretends to write for a living, I read it differently. ChatGPT's letter was facile but empty, the type of letter you would write for someone you'd never met. It said almost nothing about Cole other than that he's a good kid. Artificial Intelligence is good for certain things, but blind letters of reference aren't among them. The key problem here has to do with Machine Learning. ChatGPT's language model [...]The post If you want to reduce ChatGPT mediocrity, do it promptly first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
What about the layoffs at Meta and Twitter? Elon is crazy! WTF???
I first arrived in Silicon Valley in 1977 - 45 years ago. I was 24 years old and had accepted a Stanford fellowship paying $2,575 for the academic year. My on-campus apartment rent was $175 per month and a year later I'd buy my first Palo Alto house for $57,000 (sold 21 years later for $990,000). It was an exciting time to be living and working in Silicon Valley. And it still is. We're right now in a period of economic confusion and reflection when many of the loudest voices have little to no sense of history. Well my old brain is crammed with history and I'm here to tell you that the current situation - despite the news coverage - is no big deal. [...]The post What about the layoffs at Meta and Twitter? Elon is crazy! WTF??? first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
Paul Graham’s Legacy
Last week there was a press release you might easily have missed. A Distributed Autonomous Organization (DAO) called OrangeDAO is cooperating with a small seed venture fund called Press Start Capital to establish the OrangeDAO X Press Start Cap Fellowship Program for new Web3 entrepreneurs. Successful applicants get $25,000 each plus 10 weeks of structured mentorship plus continued access to the more than 1200-member OrangeDAO network. In exchange, OrangeDAO and Press Start get to invest in the resulting companies, if any, produced by the class. Big deal, it's Y Combinator Junior, right? Wrong. It's Y Combinatoron steroids. This second-generation YC has been released in the wild where it will replicate and grow unconstrained. Expect to see more deals like this one. A Distributed Autonomous Organization [...]The post Paul Graham's Legacy first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
What yesterday’s Apple satellite announcement really means
I took the summer off to move with my family from California to Virginia, thus escaping the inevitable fires of doom. I deliberately left my Apple/Globalstar column up so it would be still staring at readers when Apple made its eventual announcement, which was yesterday. That was a gutsy move on my part, but clearly I was correct. Today’s column — my first from our new home in Virginia — looks at specifics of the Apple satellite announcement, placing it in a more informed context. Apple spent only five out of 65 minutes in yesterday’s product announcements talking about satellites, yet the title of the event — Far Out — and the starry logo suggest those were very important minutes to Apple. The satellite part […]The post What yesterday’s Apple satellite announcement really means first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
Apple’s Space Ambitions are Real
Last summer, a couple weeks before the iPhone 13 announcement, Chinese market analyst Ming-Chi Kuo wrote that the iPhone 13 would include satellite communication capability. Huh? This was a bolt from the blue. No other Apple analysts were writing about satellites at that time. And while Ming has a very good track record based on finding out from Apple’s supply chain about likely details in upcoming products, there was nothing about this satellite tip that even made sense, since it didn’t seem to involve hardware at all. Generally speaking, a Ming tip is a hardware tip, but this one was not. Ming’s prediction was widely and quizzically reported, but to my knowledge it was never confirmed by other writers at the time, though I later […]The post Apple’s Space Ambitions are Real first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
Putin plays his asshole card
It doesn’t look good for the Russian military in Ukraine. Better-supplied and -motivated Ukrainian troops are pushing-back Russian forces even in Donbas— Moscow’s more modest pivot objective after failing to take Kyiv. What gives? Could Ukraine actually win this war? Could Russia actually lose? Or could Putin even be deposed by a coup? Probably not. That’s because, while everyone outside of Moscow was gloating over Russia’s lack of military success, Putin was quietly playing his asshole card. Yes, his asshole card. Ukraine’s President Zelenskyy said last week that Russia has kidnapped thousands of Ukrainian civilians and is holding them hostage in Russian prison camps. “Ukrainians from these camps—the survivors—are sent further into the occupied territories and to Russia. The facts of deportation of our citizens […]The post Putin plays his asshole card first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
How to quickly end the war in Ukraine with $10 laser pointers
President Zelenskyy of Ukraine is begging NATO for a no-fly zone they can’t risk providing. So I came up with another solution — $10 laser pointers. Buy 100,000 laser pointers and give them to Ukrainian mothers (not kids — too dangerous). Even the puniest lockable laser pointer (notice the keys?) can temporarily blind a pilot at a distance of more than a mile, so what will 100 non-puny laser pointers do to the same aircraft? It would not only create an effective no-fly zone, it might kill hundreds of Russian pilots before they figure it out. Though outdoor laser pointer pictures are usually shot at night so the beam is easier to see, they can do just as much damage during the day. In the […]The post How to quickly end the war in Ukraine with $10 laser pointers first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
Here’s why Putin won’t use nukes in Ukraine — Pass it on.
President Putin of Russia has been talking a lot lately about his forces using nuclear weapons — presumably tactical nuclear weapons — in the war with Ukraine. It’s an easy threat to make but a difficult one to follow-through for reasons I’ll explain here in some detail. I’m not saying Mr Putin won’t order nuclear strikes. He might. Dictators do such things from time to time. But if Mr Putin does push that button, I’d estimate there is perhaps a 20- percent chance that nukes will be actually launched and a 100 percent chance that Mr. Putin will end that day with a bullet in his brain. Given that I don’t think Mr. Putin really wants a bullet in his brain, my goal here is […]The post Here’s why Putin won’t use nukes in Ukraine — Pass it on. first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
When is a no-fly zone not a no-fly zone? When it’s an airlift.
This was the Berlin Airlift of 1948-49. Post-war Germany was partitioned into sectors administered separately by the major Allied powers. The city of Berlin, buried deep in the Soviet sector of Germany, was similarly partitioned. So there were American- and British- and French-administered parts of Berlin. Access from the rest of Europe was by road, rail, or air with trains and trucks passing through a Soviet-ruled countryside. That was until the Russians decided to shut down those roads and railways in 1948, keeping Berlin from receiving both fuel and food. The only remaining access to Berlin was by air and so the United States Air Force and the Royal Air Force flew everything into Berlin for a year and a half. Four hundred airplanes flew […]The post When is a no-fly zone not a no-fly zone? When it’s an airlift. first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
Bob’s 9/11 post from 20 years ago — To a Man With a Hammer
Some things are worth reading again. For the 20th anniversary of the 9/11 terrorist attacks, here — unedited — is my column originally published September 13, 2001. My smarter and handsomer brother was in Northern New Jersey on Tuesday looking across the water at what was for just a moment longer the single remaining tower of the World Trade Center. A cold front had passed through the night before, leaving the day startlingly clear. The carnage was easy to see even from a distance. Only the rising cloud of smoke and ash marred the sky. And then that tower, too, was gone. The magnitude of this disaster and its sister at the Pentagon in Washington is too great to ponder, so we are left wondering […]The post Bob’s 9/11 post from 20 years ago — To a Man With a Hammer first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
Einstein’s Fridge: Who knew the history of thermodynamics was so much like high school?
Almost 50 years ago I had the misfortune to take two statistics classes at the same time. One was a required introduction to statistics and the other was econometrics. Don’t ask why I took them both — I don’t remember. But I do remember one day in the Intro to Statistics class when another student asked about this distribution plot (below). “What was it? What did it indicate? What could it be used for?” they asked. “It’s nothing,” said the TA. “It’s useless.” But I had seen that shape before, in econometrics, where they called it a split normal distribution. that was said to be good for displaying time-series data. So not useless at all. The split-normal distribution was first drawn in 1897 and has […]The post Einstein’s Fridge: Who knew the history of thermodynamics was so much like high school? first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
Starlink is a global ISP built at ZERO COST to SpaceX, enabling NASA’s Artemis launch
There is lots of good news lately for SpaceX, especially NASA choosing the Hawthorne, CA-based company to build a $2.89 billion lunar lander for NASA’s Artemis Moon landing slated for 2024. Key to that single-source contract, which eliminates two competitors including Jeff Bezos’ Blue Origin, was SpaceX’s willingness to restructure payments to fit the $750 million appropriated by Congress this fiscal year for the project. Already the lowest Artemis bidder, Elon Musk’s company was willing to make the deal work for the customer, which is unusual thinking for space contractors, with many asking, Where did SpaceX get the money? They got the money from your phone bill. This Artemis win for SpaceX is just part of a bigger story that’s emerging about a company that […]The post Starlink is a global ISP built at ZERO COST to SpaceX, enabling NASA’s Artemis launch first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
10 years later Fukushima Daiichi still melts down my heart
Ten years ago this month, 22,000 Japanese citizens died in a huge tsunami that also caused the second-worst nuclear accident in history at the Fukushima Daiichi nuclear power facility. Because I know about nuclear safety, I wrote a total of four columns about the accident in the month that followed. You can read them in order here, here, here and here. When I wrote within hours of the accident that none of the 11 reactors would ever operate again, I was the sole voice on the planet saying so out loud. Read the comments and you’ll see I took some flak for that, but 10 years later I was right. None of the 11 reactors will ever run again and it will take at least […]The post 10 years later Fukushima Daiichi still melts down my heart first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
Half a dozen little 2021 predictions about life after COVID-19
Six hundred and seventy-five thousand Americans died of the Spanish Flu in 1918, back when the total population of the United States was 103 million. In the current pandemic, American deaths are already above 540,000 (remember when a projection of 160,000 deaths seemed crazy?) but our population is now 331 million. While COVID-19 will undoubtedly kill more Americans than did the Spanish flu, the percentage of the population dying will be much lower than the 0.65 percent death rate in 1918. But the numbers are close enough that one might guess the long-term impact of this pandemic could be very similar to that one. I don’t think it will be. I think this pandemic will have greater long-term effects than that of 1918 and the […]The post Half a dozen little 2021 predictions about life after COVID-19 first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
2021 Prediction #6: COVID-19, Clubhouse, and the Great High School Reset
To this point in my tech predictions for 2021 I have ignored COVID-19, which we all do at our peril. Now that we know the pandemic is real, that it won’t just disappear, and that half a million people are so far dead from it, what are predictable longer-term impacts? I see plenty changing in how we work, how we use social media, and how education has generally failed. Coming out the other side of this mess several aspects of life will be different, but school probably won’t be one of those. I have an unusual perspective on these times since I am a parent of three sons (19, 16, and 14), I have a background in IT, yet my first job out of college […]The post 2021 Prediction #6: COVID-19, Clubhouse, and the Great High School Reset first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
2021 Prediction #5: Apple (and maybe Google) saves the world
Back on January 23rd, the New York Times published an Op-Ed piece by Kate Murphy titled America Has a GPS Problem, citing fear at the highest levels of government and industry that international bad actors might bring down the Global Positioning System satellite network, running your Tesla into a guardrail in the process. It’s just the sort of story you’d expect to read here, rather than in the Times, but what the heck. And the story is absolutely correct: we are all in danger. But Ms. Murphy, beyond wringing her hands, doesn’t say how the crisis will be averted or who will do the averting. I predict that Apple will fix the problem and save the day and they’ll probably do it this year. The […]The post 2021 Prediction #5: Apple (and maybe Google) saves the world first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
2021 Prediction #4: WiFi 6 is a bust (for now) as Bufferbloat returns thanks to ISP greed
Remember Bufferbloat? It’s a subject I was among the first to write about a decade ago, starting with a prediction column just like this one in 2011. The problem at the time was that every video or audio application — the big bandwidth consumers — was trying to solve performance issues through pre-buffering. You’d launch Netflix (just one example — they all did it) and it would pause for a few seconds filling a huge buffer intended to smooth-out any playing glitches. Except performance didn’t improve and in fact got worse because of buffers buffering buffers. These extra buffers were defeating TCP/IP’s own flow control mechanisms, often leading to total failure of the connection. Jim Gettys from Bell Labs called it Bufferbloat, then Jim and […]The post 2021 Prediction #4: WiFi 6 is a bust (for now) as Bufferbloat returns thanks to ISP greed first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
2021 Prediction #3: Get ready for more GameStops as hedge funds are no longer the only bullies in town
Sorry I got my puts and calls mixed-up in the e-mail version of this column. It should now be fixed. My 16 year-old copy editor says he won’t make that mistake again. — Bob Today is my birthday. Thirty-five years ago today I was drinking coffee in my Palo Alto kitchen when the Space Shuttle Challenger exploded on TV. Thirty years ago today my father fell over, instantly dead of a heart attack while walking between gates in the American Airlines terminal at DFW. I was expecting a call, just not that one. Life is full of surprises and some of them aren’t good, as hedge funds are learning this week while their fortunes are determined by millennial traders in shares of GameStop, the venerable […]The post 2021 Prediction #3: Get ready for more GameStops as hedge funds are no longer the only bullies in town first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
2021 Prediction #2: Peak Facebook as Zuck runs out of role models
If 2020 was a Trump- and Covid-inspired year of social media excess, 2021 can’t help but see some reversion. But it’s more than that, with big Internet companies coming under greater regulatory scrutiny worldwide, especially Facebook and Google. This year is going to be a tough one for Mark Zuckerberg, especially. And while I don’t expect Zuckerberg to abandon his CEO job this year, he eventually will, simply because it isn’t as much fun as it used to be and there will come a point (maybe in 2022) when leaving the top job will help Facebook’s stock. At this moment there’s reportedly a bot operating on Telegram selling for $20 or less the personal info including phone numbers of 500 million individual Facebook users. What’s […]The post 2021 Prediction #2: Peak Facebook as Zuck runs out of role models first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
2021 Prediction #1: Trump will do fine without Twitter, Instagram, and Facebook
I’m no Trumper. This prediction has nothing to do with politics and everything to do with how social media actually works. Following the U.S. Capitol riot of January 6th, President Trump was bumped from nearly all social media, even YouTube, with many of those changes subsequently made permanent. These moves led to speculation that Trump would be hobbled without his beloved accounts, his immediate impact on public discourse muted without the ability to tweet. While this may be true in the very immediate sense, it won’t last. Even Trump, the technical luddite, will figure it out and roar back shortly with or without those accounts. This prediction is very similar in thinking to a column I wrote last August — President Trump thinks he can shut […]The post 2021 Prediction #1: Trump will do fine without Twitter, Instagram, and Facebook first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
Bob’s 2021 Tech Predictions: What a Difference a Pandemic Makes
This is when I typically generate a list of technology predictions for the coming year. The challenge this year isn’t coming up with predictions, it’s finding a moment of calm to share them when people are most likely to read. With a pandemic rolling along and the nation in political and economic crises to boot, such a moment of clarity isn’t likely to ever arrive, so I’ve decided just to write the damned columns and see what happens. This is the column in which I’ll review my predictions from 2020 to see how I did and whether it is even worth your while to read further. Having done this for over 20 years, historically I’m correct abut 70 percent of the time, but this year […]The post Bob’s 2021 Tech Predictions: What a Difference a Pandemic Makes first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
The Big Sky is Falling
The history of instrument flight (originally called blind flying) has had three distinct phases. The first began with Elmer Sperry’s Gyro Horizon in the 1920s that allowed skilled pilots to fly through clouds by showing them where was the horizon they couldn’t otherwise see. Race pilot Jimmy Doolittle used Sperry’s gyro and a precision altimeter,… Continue reading The Big Sky is FallingThe post The Big Sky is Falling first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
2020-21 is the asterisk academic year
A few weeks ago I wrote a column about helping our children cope with distance learning as we hide from COVID-19. Since then I’ve watched the progress of my own children — Cole (16) and Fallon (14) are still at home — and I’ve spoken to friends and teachers all over the world. It isn’t going well. In fact, the whole distance learning experience has been a disaster that will ultimately result in this academic year being forever assigned an asterisk to separate it from every other academic year, before or after. I hope your experience is better, but I doubt that is the case. And the fact that people aren’t generally saying what I am here is because there’s lag in the system and […]The post 2020-21 is the asterisk academic year first appeared on I, Cringely.
Tesla won the self-driving car war, they just aren’t telling us
There was a time when I could figure something out, just plain figure it out of raw data, then blurt my conclusions out to the world through this rag just to see what would happen. And what would inevitably happen was a thousand experts would pipe up just to tell me to pipe down, saying that I was too frigging stupid to read, much less write. Except occasionally I got it right (pure luck) so, damn it, they had to keep reading my work. Well I’m back to try again and here it comes: When the history of autonomous cars is written, the winner will be Tesla. Heck, I think they’ve already won. Autonomous cars are like the graphical user interface, object-oriented programming, the Internet, […]The post Tesla won the self-driving car war, they just aren’t telling us first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
The Incentive Game
My friend Bob Litan, who is a senior fellow at the Brookings Institution, is worried about COVID-19 herd immunity. Specifically, Bob worries that the only way our population can reach the 60-70 percent immunity rate required to protect us all from the novel coronavirus is if some people are paid to take the shot. And Bob may be correct: a Gallup poll last month concluded that 35 percent of Americans would refuse to be vaccinated. Uh-oh. Bob thinks the way around this problem is to pay people, giving them an economic incentive to do the right thing. This got me thinking about the whole concept of economic incentives, which I generally think are a bad idea. An incentive is a reward used to encourage a […]The post The Incentive Game first appeared on I, Cringely. Digital BrandingWeb DesignMarketing
President Trump thinks he can shut down WeChat: It won’t work
Forty-five days from now, we’re told, President Trump will shut down TikTok and WeChat. TikTok, maybe, but WeChat? Impossible. Everything Donald Trump understands about the Internet could fit in a thimble. He’s a reckless leader who isn’t bothered by things like, well, facts, so it shouldn’t be surprising that he expects to command WeChat into oblivion. But what will happen to his already limited Internet authority when that doesn’t work? What Internet authority? Trump has a chance of taking down TikTok, the short form video sharing site, because that service is dependent on advertising. He can force the app out of U.S. app stores (though not out of foreign ones) and he can cut off the flow of ad dollars… at least those dollars that […] Digital BrandingWeb DesignMarketingThe post President Trump thinks he can shut down WeChat: It won’t work first appeared on I, Cringely.
Mark Zuckerberg’s Pact with the Devil
This is a column about Mark Zuckerberg and Facebook, but it starts with an old story about Intel and Monsanto from my book Accidental Empires. Stick with me here and you’ll soon understand why… There was a time in the early 1980s when Intel suffered terrible quality problems. It was building microprocessors and other parts by the millions and by the millions these parts tested bad. The problem was caused by dust, the major enemy of computer chip makers. Semiconductor companies fight dust by building their components in expensive clean rooms. Intel had plenty of clean rooms, but it still had a big dust problem, so the engineers cleverly decided that the wafers were probably dusty before they ever arrived at Intel. The wafers were […] Digital BrandingWeb DesignMarketingThe post Mark Zuckerberg’s Pact with the Devil first appeared on I, Cringely.
After switching to ARM, expect Apple to buy TSMC, too
Readers have been asking me to comment on Apple’s decision, announced at last week’s World Wide Developers’ Conference, to start switching to Apple-designed ARM processors for its Macintosh computers. I usually don’t like to do second-day (or, in the case, second-week) stories unless I can add something new to the discussion. Oddly, I usually can and that’s the case here, where Apple’s move to ARM has a big-picture strategy component that is absolutely vital to the company’s continued success. It also doesn’t seem to be covered yet anywhere but here. Forget all the talk about Apple moving to ARM because the chips are better than Intel’s or consume less power. You can even forget the idea that using its own chips allows Apple to be […] Digital BrandingWeb DesignMarketing
Jeff Bezos Can’t Lose
Big technology companies have been recently coming under increased scrutiny from federal regulators. Several tech companies are reportedly under investigation, but this column is only about Amazon, which seems to be in regulatory crosshairs in part because President Trump doesn’t like Amazon founder and CEO Jeff Bezos, who also owns one of Trump’s least-favorite newspapers, the Washington Post. Ironically, Trump’s goal of breaking-up Amazon would only make Jeff Bezos at least $35 billion richer. It’s simple: Amazon is worth a lot more in pieces than it is as a single company. Bezos is no fool, so he knows this about his company. Maybe being already the richest man on the planet is enough for him. Whatever the reason, Bezos, for now, seems to want to […] Digital BrandingWeb DesignMarketing
Cringely’s Rules for Home Schooling in the Age of COVID-19
My first job out of college was teaching biology, chemistry, physics, and vocational agriculture at Triway High School in rural Wooster, Ohio. I lasted for six weeks. The school environment was such a downer, from the smoke-filled teachers’ lounge to my young co-workers who were teaching mainly, it seemed to me, to avoid service in Vietnam. So when a reporting job became available, I jumped on it, leaving Ohio forever. Years later I returned to teaching, this time at Stanford University, where I worked for six years. Now, 37 years after Stanford, I’m teaching my kids at home thanks to COVID-19. You may be teaching your kids, too. This column is my attempt to make your job easier. It’s not that I’m God’s gift to […] Digital BrandingWeb DesignMarketing
COVID-19 Lessons from Three Mile Island #2 — the NRC
My last column was about crisis management lessons I learned back in 1979 while investigating the Federal Emergency Management Agency for the President’s Commission on the Accident at Three Mile Island (TMI). Let’s just say that FEMA wasn’t ready for a nuclear meltdown. Today we turn to the other federal agency I investigated at that same time — the Nuclear Regulatory Commission (NRC). While FEMA was simply unprepared and incompetent, the NRC was unprepared and lied about it. Like FEMA, the NRC had recently undergone a rebranding from its previous identity as the Atomic Energy Commission — a schizoid agency that had been charged with both regulating nuclear power and promoting it. It’s difficult to be the major booster of technology while at the same […] Digital BrandingWeb DesignMarketing
Three Mile Island Lessons for COVID-19: FEMA and Me
Forty-one years ago this summer I was a young investigator working in Harrisburg, Pennsylvania and Washington, DC for the President’s Commission on the Accident at Three Mile Island, a big federal investigation chaired by Dartmouth Professor John Kemeny, who is best known as the father of the BASIC programming language. I learned a lot that summer and fall not only about nuclear accidents but about how governments and industries respond to crises. Some of those lessons apply to the current COVID-19 pandemic, which is also being poorly managed. This may surprise you (that 41-year-old lessons can still apply) but governments, especially, change at a glacial pace. The two federal agencies with which I mainly dealt were the Federal Emergency Management Agency (FEMA) and the Nuclear […] Digital BrandingWeb DesignMarketing
Sometimes We Get Lucky: ProjectN95.org
Last weekend I participated in two investing panels for my friend Anina.net’s global online fashion conference. Anina is the pretty girl next to me in the picture atop this page. My second panel was the final event of the conference, so Anina and I stayed on the line to talk a bit afterward. She had been up for 72 continuous hours. Oddly, what we discussed were N-95 respirator masks, which are in such short supply thanks to COVID-19. Anina lives in Beijing and China is starting to get back to work as the country slowly backs-off from its draconian coronavirus shut-down. Some businesses are retooling to address global coronavirus needs and one of those retooled factories is owned by a friend of Anina’s. His garment […] Digital BrandingWeb DesignMarketing
Not Just the End of IT, the End of IT Contractors
Earlier this week I predicted the demise of conventional IT caused by the wide adoption of SD-WAN and SASE, accelerated by the emergency demands of everyone working from home. Now that Congress has passed a $2.2 trillion COVID-19 bail-out, let’s throw-in the implications of that legislation to see what effect it is all likely to have on what used to be IT. The short version is to expect an even bigger bloodbath as IT employees at all levels are let go forever. Please understand that some version of this bloodbath was going to happen anyway. What matters right now is how we respond to it. While my previous column was generally about turning lower-level IT nerds into Uber drivers, this one goes a little further […] Digital BrandingWeb DesignMarketing
2020 Brings the Death of IT
My new column is below, so don’t forget to read it, but now for something completely different… I’m running two virtual panels this week as part of Anina.net’s Digital Online Fashion Summit. Anina’s the pretty girl next to me on the top of this page. She lives in Beijing and this will be a global event. Digital Fashion Online Summit March 28th – 29th, 2020 A two-day online event for fashion brands, marketing managers, product directors, and online strategists. Speeches are starting at 10 AM and running all day every hour. Join us online at http://digitalfashion.360fashion.net Learn from top fashion and technology experts which technologies to invest in to bring your brand online and in the lead. With the year starting off with COVID-19, many […] Digital BrandingWeb DesignMarketing
COVID-19 will Kill a Ton of Startups (or So it Will Seem)
Yes, I’m still predicting-away, though the pandemic is having some impact on the direction in which this narrative is going. Today’s column on startups and venture capital, for example, wasn’t even on my original list of predictions. Just as the financial markets will use this catastrophe for a reset, so, too, will Sand Hill Road, which has pretty much stopped investing and is now deciding, instead, who to kill? The psychology of venture capital doesn’t work the way most people think. That’s because it is an industry based on failure: most startups — the vast majority — fail. That means most VC investment decisions are wrong. There is simply no way of getting around this fact. You can’t call yourself a VC if you don’t […] Digital BrandingWeb DesignMarketing
What an Epidemic is Really Like
Downton Abbey, episode 2.8. [during dinner, several of the Grantham family have been stricken with Spanish flu] Violet, Dowager Countess of Grantham : “Wasn’t there a masked ball in Paris when cholera broke out? Half the guests were dead before they left the ballroom.” Robert Crawley, Earl of Grantham : [sarcastically] “Thank you, Mama. That’s cheered us up no end.” A few decades ago I covered a cholera epidemic in Bangladesh. Forty thousand dead. The last time I thought about that trip was while watching the Downton Abbey episode quoted above. Downton writer Julian Fellowes clearly knows nothing about cholera. Nobody dies of cholera at masked balls because people shit themselves to death over several days. Forty thousand dead in Bangladesh was a mountain of dead bodies covered in shit. The army dug […] Digital BrandingWeb DesignMarketing
2020 Prediction: COVID-19 will suck like 9/11
This is the first of two 2020 predictions concerning COVID-19, the so-called coronavirus. This column will cover short-term impacts while my next column will cover longer-term changes that were probably going to happen anyway but are already being accelerated by the current health crisis. NOT business as usual… No, I’m not a doctor or an epidemiologist, but I’m also not an idiot. And as a non-idiot, I can confidently predict the significant short-term economic, social, and political impacts of COVID-19 on my global readership. The far more significant longer-term effects will be covered in my next column. Short-term, COVID-19 feels remarkably like 9/11, which wasn’t a health crisis in any sense, but it was an abrupt disruption in everyday life for Americans. Except in the […] Digital BrandingWeb DesignMarketing
How to save 400,000 lives per year (four million in the world)
When I wrote recently that my predictions for 2020 would include some things I hoped would happen, this was the column I had in mind. What follows is a prediction that will definitely not happen unless someone decides to make a change. Everybody dies. But not everybody has to die young or in middle age from many of the diseases that afflict our society. In the United States, our single leading cause of death is heart disease with 650,000 deaths per year. Heart attacks cause more than 400,000 deaths alone. With approximately 800,000 heart attacks per year in the U.S., 50 percent of heart attacks lead directly to death. Nobody has to die of a heart attack. But 400,000 Americans (four million people on the […] Digital BrandingWeb DesignMarketing
My first two predictions for 2020 — IBM and Trump
For 20+ years I’ve been writing predictions every January and I guess I’m doing another set now. But this time will be different for several reasons. For one, January is almost over, so it will slough over into February. For another, I always start by going back to the year before and grading my previous year’s predictions. I’m the only guy in this business who does that. But this year I am going to bury the score a bit because I need to start with a prediction or two simply because both are immediate and really can’t wait. So I’ll do the scoring on Monday, but today I have two 2020 predictions to get out of the way. And, finally, there is one more difference […] Digital BrandingWeb DesignMarketing
Looking back at Y2K from the Trump Era
Recently I came across an old column I wrote a decade ago on the 10th anniversary of Y2K. You can find it in my archive along with a thousand more, but I am also reproducing it, below. For those who have forgotten Y2K or are too young to remember it, the crisis was Climate Change for an earlier era. It was a very real global problem that turned out to be anticlimactic only because we as a society took heroic efforts to handle it. We should be so lucky today. The column holds up fairly well, I think, and its major lessons are worth remembering. If anything, it’s even more relevant today because we are living in the Trump era of bombast and willful ignorance. […] Digital BrandingWeb DesignMarketing
Not dead yet! What Bob Cringely has been up to…
A few days ago I tweeted something and a reader reacted, saying about Cringely, “I thought he was dead!” Not dead yet, but I should probably explain my disappearance a few months ago from life in print. I’ve just been too busy working for a living. How does a 67-year-old hack with three minor children recover from going blind, losing his home and business in a horrible fire (like 2,000 others, we are still fighting with insurance companies), while appeasing an angry crowd of Kickstarter supporters armed with pitchforks and shovels? In my case, I went looking for venture money to recapitalize MineServer and I simultaneously started a satellite launch company to fund my eventual retirement. I am not making this up. MineServer found a […] Digital BrandingWeb DesignMarketing
The Future of Television
How is a television like a fax machine? They are both obsolete. Remember a time when nobody had a fax machine? Then suddenly everybody had a fax machine. And now nobody again has a fax machine. What would have previously come by fax today is a PDF attachment to an e-mail or text or to one of a number of messaging services. Well the same transformation is happening to traditional television and for generally similar reasons. And just as fax machines seemed to disappear in just a few years, I’ll be surprised if broadcast TV in the U.S. survives another decade. Technology transformations are like murders: they require motive, method, and opportunity. In the case of the fax machine, everyone already had a phone line […] Digital BrandingWeb DesignMarketing
Prediction #5 — Drones become Pizza-to-the-Neighborhood (PTTN)
I’ve already written one prediction about autonomous cars — that they’ll be far later to the market than most pundits and autonomous car inventors are suggesting. Today’s prediction is about a tangentially-related technology — aerial delivery drones. These drones are definitely coming just as fast as regulators will allow them, but I don’t think they’ll be implemented in the way people expect. What we’ll see, I predict, is something I call Pizza-to-the-Neighborhood or PTTN. Aerial drones are a new type of distribution network operating in a new kind of ether. They don’t travel on roads and neither do they travel in what we conventionally think of as airspace. Flying over cities, which is where these delivery drones are going to be used, airplanes are legally […] Digital BrandingWeb DesignMarketing
Prediction #4 — Self-driving cars won’t happen this year no matter what Elon says
We all know people who seem to not like anything. There are very successful people who sometimes seem to have reached that success entirely through saying “no.” I’m not that kind of person. I’m an optimist. I’m even a bit of a risk-taker. But I can’t say that we’re going to see anything beyond more beta tests of self-driving cars in 2019. So my Prediction #4 is that self-driving cars won’t hit the retail market in any fashion this year. We simply aren’t ready and probably won’t be for years to come. The problem with self-driving cars isn’t the technology. Heck, we’ve had the technology pretty much whipped for the past decade. Throw-in all the more recent data collected by Google and — especially — […] Digital BrandingWeb DesignMarketing
2019 Predictions #2 and #3 — A Virtual Private Cloud (VPC) shakeout and legal trouble for AWS
Prediction #2 — And then there were only 3.5 VPC Cloud players. Cloud computing will continue to grow in 2019 with the key term being not Public Cloud, Private Cloud or Hybrid Cloud — which are all so 2018 — but Virtual Private Cloud (VPC). Virtual Private Cloud is an Amazon Web Services (AWS) invention but all the AWS competitors seem to be embracing the idea. What has developed is that the VPC solution based on Open Source using Linux will change the Internet-as-a-Service (IaaS) Cloudscape to VPC-only during 2019. Gartner has certainly embraced it. Here’s a 2018 Magic Quadrant chart showing how Gartner sees the segment shaping-up. The first thing to notice here is the small number of competitors. A similar chart from 2017 […] Digital BrandingWeb DesignMarketing
2019 Prediction #1 — Apple under Tim Cook emulates GE under Jack Welch
People — well, investors and financial analysts — seem to worry a lot about Apple. They tend to see Apple as either wonderful or terrible, bound for further greatness or doomed. What Apple actually is is huge — a super tanker of a company. And, like a super tanker, it’s hard to quickly change Apple’s direction or to make it go appreciably faster or slower. Those who see Apple as doomed, especially, should remember they are worrying about the most profitable enterprise in the modern history of business. Those who see Apple as immortal should remember that’s impossible. The worry about Apple in 2019 seems to be that the smart phone market may have peaked, or maybe that Apple has made the mistake of building […] Digital BrandingWeb DesignMarketing
Bob’s Predictions for 2019 — The Year When Everything Changes… Forever
Now, finally, to my predictions for 2019. This is, I believe, my 22nd and possibly last year of looking ahead, so I want to do something different and potentially bigger. Our old format works fine but I’ve been pondering this and I really think we’re at a sea-change in technology. It’s not just that new tech is coming but we as consumers of that tech are in major transitions of our own. It has as much to do with demographics as technology. So while I’ll be looking ahead all this week, coming up with the usual 10 predictions, I want to make sure we all understand that this isn’t business as usual. This time it really IS different. I’ve been thinking about 50 year cycles. […] Digital BrandingWeb DesignMarketing
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