Amazon increases free shipping minimum order to $49

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in internet on (#14YNT)
Amazon.com has raised the free shipping minimum to $49 from $35 for non-Prime members, according to information provided on the Amazon website. The company hasn't published a press release with the news. For books, the threshold is still $25.

There is unlimited free two-day shipping for Prime members. "A higher minimum order requirement for free non-Prime shipping effectively increases the appeal of Prime membership, and Prime households spend disproportionately more than non-Prime households." A steep 32.8% increase in fulfillment costs had a negative impact on quarterly earnings announced on January 29. Prime membership increased 51% in 2015.

http://www.marketwatch.com/story/amazon-ups-free-shipping-minimum-to-49-from-35-for-non-prime-members-2016-02-22

Re: Point of reference (Score: 1, Interesting)

by Anonymous Coward on 2016-02-26 22:26 (#159EV)

The reason for shipping costs to rise now is profit margin. Then, when fuel prices rise, they can whine that they're losing money on shipping and increase the costs more, and the "Just World" brigade will leap to their defense, claiming that no business should lose money to its customers. People who don't track what happens will be convinced, and increased shipping costs become the norm.
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