Amazon increases free shipping minimum order to $49

in internet on (#14YNT) has raised the free shipping minimum to $49 from $35 for non-Prime members, according to information provided on the Amazon website. The company hasn't published a press release with the news. For books, the threshold is still $25.

There is unlimited free two-day shipping for Prime members. "A higher minimum order requirement for free non-Prime shipping effectively increases the appeal of Prime membership, and Prime households spend disproportionately more than non-Prime households." A steep 32.8% increase in fulfillment costs had a negative impact on quarterly earnings announced on January 29. Prime membership increased 51% in 2015.

Re: Point of reference (Score: 2, Interesting)

by on 2016-03-01 00:12 (#15JK9)

Fuel is at something like a 20 year low
And labor, a much more important factor, balloons continually, year after year. Think about it. A UPS truck gets about 10-13 mpg and runs an average of 84 miles per day. Even at $4/gal that is no more than $34 per day. Now compare to 1/250 of the driver's annual salary + benefits + overhead. I can't see how that is any less than $200 per day.
I still never order more than 2-3 times a year, don't care about 2 days versus 7 days, and never ever used Prime Video. Prime is NOT a bargain
FOR YOU. Absolutely agreed. OTOH, I placed 91 orders in 2015, 'mkay? I care a lot about 2 days vs 7 days. I use Prime Video all the time. So it is a huge bargain FOR ME. Even at the new rate.
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