Amazon increases free shipping minimum order to $49

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in internet on (#14YNT)
Amazon.com has raised the free shipping minimum to $49 from $35 for non-Prime members, according to information provided on the Amazon website. The company hasn't published a press release with the news. For books, the threshold is still $25.

There is unlimited free two-day shipping for Prime members. "A higher minimum order requirement for free non-Prime shipping effectively increases the appeal of Prime membership, and Prime households spend disproportionately more than non-Prime households." A steep 32.8% increase in fulfillment costs had a negative impact on quarterly earnings announced on January 29. Prime membership increased 51% in 2015.

http://www.marketwatch.com/story/amazon-ups-free-shipping-minimum-to-49-from-35-for-non-prime-members-2016-02-22

Re: Point of reference (Score: 1)

by fnj@pipedot.org on 2016-03-01 00:19 (#15JMD)

Walmart also offers free $0 in-store pickup on ALMOST anything you can order online.
I find it nowhere near "almost everything"; also the nearest Walmart to me is over 50 miles away and I haven't driven that far in years. Finally, Walmart is closing stores and emphasizing online ordering these days.
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