Amazon increases free shipping minimum order to $49

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in internet on (#14YNT)
Amazon.com has raised the free shipping minimum to $49 from $35 for non-Prime members, according to information provided on the Amazon website. The company hasn't published a press release with the news. For books, the threshold is still $25.

There is unlimited free two-day shipping for Prime members. "A higher minimum order requirement for free non-Prime shipping effectively increases the appeal of Prime membership, and Prime households spend disproportionately more than non-Prime households." A steep 32.8% increase in fulfillment costs had a negative impact on quarterly earnings announced on January 29. Prime membership increased 51% in 2015.

http://www.marketwatch.com/story/amazon-ups-free-shipping-minimum-to-49-from-35-for-non-prime-members-2016-02-22

Re: Point of reference (Score: 1)

by evilviper@pipedot.org on 2016-03-01 19:36 (#15NRM)

I placed 91 orders in 2015, 'mkay? I care a lot about 2 days vs 7 days. I use Prime Video all the time. So it is a huge bargain FOR ME.
Your numbers made me curious, so I checked on mine and Amazon reports I placed 123 orders in 2015, and that's a bit lower than the previous year. All this without paying a cent for Prime, and depending on free shipping.

Of course, without a dollar figure, this isn't too revealing... One $1 item can count as an order, and Amazon often splits up a single cart into multiple orders.

I will be curious to see how the increased threshold for free shipping affects their sales this year.
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