Advertisers are outraged that 23% of video ads are viewed by robots

in internet on (#2VSY)
Pity those poor advertisers, who are outraged, to say the least. A recent study has shown that computers being remotely operated by hackers account for almost one in four views of digital video ads worldwide. The fraud leads advertisers to spend approximately $6.3 billion dollars per year for advertising that doesn't have any impact whatsoever. The fake views, which also account for 11 percent of other display ads, often take place in the middle of the night when the owners of the hijacked computers are asleep.

The advertising unions are understandably upset.
“We’re being robbed,” said Bob Liodice, president and chief executive officer of the New York-based association, which has 640 members that spend more than $250 billion a year in advertising. “This isn’t about system inefficiencies or process sloppiness. This is about criminal activity.”
But others would say, that's the way the game is played. No word on who wrote the software that manages these fake video views, or who benefits. Finally, pity the poor robots, people, forced to watch video ads all day and night: what a dreary existence!

My heart bleeds for them (Score: 1)

by on 2014-12-10 16:26 (#2VTG)

Say I had to guess who is making the cash.. I think it's probably the site owner serving the ads that they hire botnets to view, more than enough money to go around.

It's probably a pretty safe investment too.. yeah, you're hiring botnet dudes, but there's probably no paper trail between the two groups, and as they're not using the botnet to DDOS, or steal CC info, I'd imagine they're pretty low down on the LEO most wanted lists..
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