Making the case for cardboard bottles, to replace glass

in environment on (#2WVH)
story imageApart from the introduction of twist-off caps, glass bottles have remained impervious to innovation for centuries—mainly because there’s nothing wrong with them. Except they’re fragile and awfully heavy. That’s the insight behind Paperboy, a new brand of wine packaged in cardboard bottles.

The container is made mostly of industrial paper waste that’s 80 percent lighter than its glass cousin, so it takes less fuel to transport. Even with fuel prices dropping, gas and oil remain a huge expense for businesses. The packaging is molded from paper pulp (think of the material used in egg cartons) and lined with a plastic bladder, made by GreenBottle. Benefits include lighter weight, extra insulation keeping drinks cool longer, no risk of breaking, and cardboard is easier and more efficient to recycle than glass.

Beer manufacturer Carlsberg says they are also working on cardboard beer bottles, but unlike other cardboard bottles their design won't have a plastic bladder on the inside. Instead, the 100% biodegradable & recyclable cardboard will be treated with a coating on the inside to prevent beer from seeping through. They aim to release them in the next three years.

Re: The beer bottle sounds more interesting (Score: 1)

by on 2015-02-02 19:24 (#2WW0)

Yeah, chugging isn't probably the word he should be using there. But I get what he's saying. Its not a $100 bottle of wine that you're supposed to store for a min of 3-5 years before drinking. Its a "enjoy soon" wine. But, they should be very careful of what wine they actually put in there, otherwise there will be a stigma attached to the package forever. Right now boxed wine is in the same category, some of it is very good, but the first available wine in it was kind of terrible. So most people associate it with bad quality. I wonder how the cost of this cardboard bottle compares to the current milk carton style package wine is sold in. Is it cheaper, better for the environment? Or just different.
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