Apple entering the car business

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in apple on (#3T6W)
story imageYou've got an Apple product on your desk, and you've got another in your pocket. You might even have one on your wrist. But is the next step something for your garage?

Many outlets are reporting that Apple has recently indulged in a spate of poaching, picking up battery and automotive engineers from leading car makers and battery suppliers in the EV industry. That leads to more than just casual speculation that Apple is working on an automotive product of some sort. Will your next car be an Apple product? At the moment we don't know much, but it is beginning to seem at least a little bit likely.

Re: Hmmm (Score: 1)

by bryan@pipedot.org on 2015-02-27 21:37 (#3Z79)

Say what you will about their legal department (i.e. they are assholes), but you have to admit that Apple makes some damn nice hardware. Also, they often push manufacturers upper bounds to make sure their stuff is the latest and greatest.

For example, when most desktop users are still drooling over the new 4K monitors, Apple releases a 5K iMac. Most people have heard of their CNC milled MacBook frames, but another example of a neat manufacturing technique is how they use lasers to shine light through metal. No other company puts that much effort into the design.
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