Netflix claims you don’t really want offline video support

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in movies on (#M0VY)
story imageNow that Amazon Prime is allowing offline video playback on iOS and Android devices, Netflix needs a better explanation for why it won’t do the same. Previously, Netflix has argued that fast, ubiquitous Wi-Fi access would eventually make offline playback irrelevant. But in 2015, on-the-go users still struggle with getting connected, whether it’s on a plane with Wi-Fi that’s too slow, or in a car where a few hours of streaming on mobile broadband can burn through your data cap.

Unfortunately, Netflix’s new excuse is even worse. Speaking to Gizmodo, Netflix Chief Product Officer Neil Hunt argued that offline playback is just too complex for people to handle. He described this as the “Paradox of Choice,” explaining that when you give people too many options, they end up not choosing anything at all. Netflix apparently believes offline playback would result in this sort of paralysis. In lieu of crippling users with choice, Hunt said Netflix could install local media servers on airplanes, trains, or hotels, so users can stream without an Internet connection. Can Netflix really install its entire catalog in local servers on every means of public transport? Besides which, Netflix is still talking about things it would like to do in theory, while Amazon is providing a service that’s actually useful right now.

I don't get it (Score: 2, Interesting)

by ticho@pipedot.org on 2015-09-11 12:56 (#M4QQ)

What is it with today's fascination with streaming everything? Few weeks ago, I went on a car trip with some friends, and the music in the car was played entirely from smartphones connected to car audio system via bluetooth, streamed from one music service or another. That is, until the signal got bad, and everyone just sat silently, feeling stupid, because nobody had any music files stored locally.

I know this anecdote calls for a "then I saved the day with my SD card full of mp3s" kind of ending, but there isn't one. I didn't get enough sleep the previous night, and was happy I could doze off without their weird music disturbing me. :)
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