Article 5E9JF Super73 is the latest e-bike company to land a huge investment

Super73 is the latest e-bike company to land a huge investment

by
Andrew J. Hawkins
from The Verge on (#5E9JF)
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Super73, the Southern California e-bike company popular among YouTubers and film celebrities, announced that it has raised an impressive $20 million from investors, making it the latest company to benefit from growing venture capital interest after a record year of e-bike sales.

The funding round is Super73's first and was led by equity firm Volition Capital, which was an early investor in Chewy before its acquisition by PetSmart for $3.35 billion in 2017. With these new funds, the direct-to-consumer e-bike company plans on growing its 75-person staff, improving its customer service operation, and expanding its product lineup, said Super73 co-founder and CEO LeGrand Crewse.

Super73 helped popularize a retro, mini-bike style of e-bike

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