Article 5FFCN TikTok will no longer let people opt out of personalized ads

TikTok will no longer let people opt out of personalized ads

by
Kait Sanchez
from The Verge on (#5FFCN)
acastro_190723_1777_tiktok_0001.0.0.jpg Illustration by Alex Castro / The Verge

TikTok will soon make personalized ads mandatory, meaning you'll start getting ads in the app based on the kind of content you engage with, whether you want them or not.

The app currently has a setting that allows users to choose whether they'll be served ads based on their activity within the app. Starting April 15," reads a notice shown when opening the app, your settings will change and the ads you'll see may start to be based on what you do on TikTok."

Image: TikTok TikTok's notice about ad changes.

TikTok says it is committed" to respecting the privacy of its users, according to a TikTok spokesperson. We will continue to be transparent about our data privacy practices and help users understand their...

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