Comment 2HD Advertising still sucks


Mobile Display Ads Effective For Some Products But Not All


Advertising still sucks (Score: 2, Insightful)

by on 2014-07-17 11:17 (#2HD)

What amazes me is that despite the collossal sums of money and energy that go into advertising and marketing, they still get it wrong (for me, at least) like 90% of the time.

Most ads that follow me around the internet these days are for things I've already bought. I picked up a surf watch a couple of weeks ago. Now everywhere I go the sidebar advertisement is for a (different) surfwatch. Fuck off, pal, I already bought one. Secondly, I went to to look up how to say "surgical stapler" in French (my dog has liver cancer and the vets speak French here). Suddenly, everywhere I go, Google is helpfully showing me adverts for staplers, the kind you'd see in an office.

That's two fails. I'm glad to see they're looking into mobile ads. I hope they discover eventually that adverts on phones are a huge waste of time. If the conclusion is otherwise, your phone is about to become a nuisance in ways previously unimaginable, like that crap where you walk by a coffee shop and your device buzzes you with a coupon for that store. Again, fuck off, pal!


Time Reason Points Voter
2014-07-22 20:34 Insightful +1

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