Comment RETZ Re: The uptick I've noticed


Advertisers admit causing uptick of ad blocking


The uptick I've noticed (Score: 1)

by on 2015-10-23 21:09 (#REBZ)

The uptick I've noticed is websites serving ads from their own servers, with URLs that are very similar to their content. I've had the experience multiple times now where I go to create a new block filter and the URL is something like "," and all of their visual content is along the lines of "" I'm left with the filter "^*" (or creating a more complex, and my-time-consuming, filter based on the html entity containing the ads) and everyone loses.

The more websites that follow this tactic, the less useful ad-blocking filters, as they are designed today, will work.

Re: The uptick I've noticed (Score: 1)

by on 2015-10-24 01:33 (#RETZ)

There's a considerable obstacle to first-party hosting of ads: trusted traffic measurements.

The advertisers pay for views and clicks, after all, and they're not going to trust you to give them honest numbers.

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