Wired has an interesting article about a new company,
Goldiebox , who is making
science and engineering toys targeted to young girls . Apparently, this new direction in play-education was not supported by the conventional toy industry, but through crowd-funding Goldiebox was able to break into the mass market and is going like gang-busters. Interesting quote from the CEO: "A lot of the men in the toy industry have daughters, and many of them are tired of what they have to offer their daughters, too."
If you don't mind me going a little off topic: this is a stereotype that I'm not familiar with. I think there's a Mormon prohibition on abortion, but none on other forms of birth control, right? So why the many children?