Science Toys For Girls

in science on (#3HM)
story imageWired has an interesting article about a new company, Goldiebox , who is making science and engineering toys targeted to young girls . Apparently, this new direction in play-education was not supported by the conventional toy industry, but through crowd-funding Goldiebox was able to break into the mass market and is going like gang-busters. Interesting quote from the CEO: "A lot of the men in the toy industry have daughters, and many of them are tired of what they have to offer their daughters, too."

Re: LEGO Blocks (Score: 1)

by on 2014-04-10 06:27 (#11F)

So it's a cultural thing then. Well all right, thanks.
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