Netflix is running ads, which it insists aren’t ads

in movies on (#AABQ)
story imageNetflix has confirmed that it's publicly testing ads (for now just trailers for Netflix-original series) both before and after shows. What you see as a test subject varies in length and whether or not it's skippable, so it's not certain just how tolerable these promos would be. However, Netflix is quick to note that a lot of things are up in the air, and that you might not see these clips at all

However, the ad trial is likely meant to open the door to new pricing options that do more than tweak the number of simultaneous streams. Netflix could offset price hikes (and undercut streaming rivals) by launching a cheaper, ad-supported tier; alternately, it could compensate for slowing growth by asking you to pay more for ad-free viewing.

Re: Screw you, Netflix (Score: 1)

by on 2015-06-03 14:44 (#ABHJ)

To be fair, I have no issue with watching trailers for new shows. It's a good way to keep up to date on what's coming out. I do think the best way to approach it is to have the trailer at the end of a show. That way if you've already seen it you can just start the next episode, if you're interested you can watch it, and it's not interrupting whatever you're currently watching. I don't like the idea of having the trailers at the beginning, there's only so many times I could see a trailer for Dare Devil before I'd get tired of it. And seeing as my wife and I watched six episodes of Glee yesterday, I'd get sick of it really quick.
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