Google still pushing its WebP image format

in code on (#3GQ)
It seems we'll never overthrow the mighty JPG as an image format, although finally PNGs are supported everywhere. The old GIF format is still used on a regular basis too. So why is Google putting such effort into pushing its new WebP format for images? Well, size, mostly.

Google developers claim WebP images yield a reduction in file size of nearly 35%. And they've been testing it too, on the Google App store, where page load time has been shortened by about 10%.

Will Google have the muscle to push WebP into common usage? Read more at the Google Chromium blog .

Re: Doubt it (Score: 2, Interesting)

by on 2014-03-24 17:52 (#SG)

While I think you're right that users don't care that's only half of the equation. If this format can offer a 10% bandwidth reduction to a content heavy web site then it offers significant cost savings and will look very attractive in that light.
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