Story 2016-05-24 1ESPK The return of Nokia branded phones and tablets

The return of Nokia branded phones and tablets

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in mobile on (#1ESPK)
A startup called HMD Global Oy (Helsinki, Finland) has been formed to takeover the Nokia brand for mobile phones and tablet computers and has said it intends to spend $500 million marketing Nokia as an Android-based mobile device over the next three years. HMD is owned by Smart Connect LP, a private equity fund managed by Jean-Francois Baril, a former Nokia executive, as well as by HMD management. As part of the same deal, Microsoft is selling remaining feature phone business assets to FIH Mobile Ltd., a subsidiary of Hon Hai Precision Industries (trading as Foxconn Technology Group).

HMD said it will produce smartphones and tablets that run the Android operating system. However while it is clear that HMD/Nokia will not be a manufacturers of mobile devices it remains unclear as to whether it will even perform its own design. The whole focus of the launch announcement was that HMD would focus on marketing and brand. It may yet also outsource the design of its devices and focus on putting its brand in front of consumers eyes and developing services that are accessed through those devices.

http://www.eetimes.com/document.asp?doc_id=1329712
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