Three hours after allying with 8chan, THQ Nordic goes into full apology mode

Enlarge / The hero of THQ Nordic's Darksiders series, as seen here fused with the Baghdad Bob meme, seems appropriate after today's THQ-8chan blow-up. (credit: Aurich Lawson)

Game publisher THQ Nordic concluded a rollercoaster of a promotional Tuesday by apologizing for its use of the controversial imageboard site 8chan as a host for an "Ask Me Anything" Q&A session.

On Tuesday morning, THQ Nordic's Twitter account announced and linked to the AMA, saying, "We're doing an 8chan AMA and we have no idea why." The session had been announced nearly a day prior on 8chan's "/v/" sub-board by its own moderators, but it was THQ Nordic's official announcement that garnered wider attention-and drew responses about the site's reputation for either outright hosting child pornography or skating on the edge of state, federal, and international laws on the matter.

Within three hours of the AMA's launch, THQ Nordic's Twitter account had changed its tune and directly called out 8chan's reputation for illegal and despicable content. As written by PR and Marketing Director Philipp Brock:

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